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Nita Strauss Enters the Signature Guitar Market with Her Badass New Ibanez JIVA10

My dad's band was called Jiva in the Seventies. [In Hinduism] your jiva is your life force, your creative essence. Any time you're creating something, that's your jiva manifesting itself. I thought, what name is more fitting for a guitar that's the biggest manifestation of my creativity?” The JIVA10's street price is …
Source: Google news

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